Search results for "search attribute"
showing 2 items of 2 documents
Quality Perception and Consumer Choice of Cactus Pear: Results of Direct Survey in Italy
2015
Today, alongside the traditional search and experience quality attributes, credence attributes increasingly affect individual consumption. The aim of this paper is to identify and measure the principal attributes of quality in cactus pear and their effect on consumer choice. The hypothesis underlying the study is that credence attributes have a major influence on consumer choice compared to the other quality attributes. With this in mind a questionnaire was administered to 92 cactus pear consumers in Italy, and by means of an econometric model the relationship that single attributes have on the amount of cactus pear consumption was analysed. Results confirm that credence attributes are impo…
The premium price for Italian red wines in new world wine consuming countries: the case of the Russian market
2017
Italian wine is increasingly appreciated in new world consumer countries and, in particular, in Russia where consumers associate its consumption with an Italian lifestyle. In this paper, market value for wine search attributes is measured through the estimation of a hedonic price model using online data from a Wine Searcher website and the information contained in the labels of wines marketed in Russia. Results show a premium price for wines from Piedmont and Tuscany, and in particular for non-native varieties and for Indicazione Geografica Tipica and Protected Geographical Indication wines. Additionally, vintage and higher alcohol content have a significant positive impact on the prices th…